Title: Product Marketing Manager, Gentherm Medical (Hybrid)

Location: Cincinnati, Ohio

Why Gentherm Medical:

Gentherm Medical is a global leader of innovative patient temperature management technologies for the healthcare industry. We provide superior solutions and clinical expertise to improve patient outcomes, increase the standard of care, and enhance patient satisfaction.

We embrace an entrepreneurial spirit and combine that with our global leadership to deliver results. You will be engaged, challenged and inspired by our team to develop leading technologies that help medical professionals save lives around the world and shape the future of the medical industry.

We’re creating and delivering extraordinary solutions that make meaningful differences in people’s lives and we’re looking for passionate, innovative, and creative minds to join our growing team – sound like you?

IMPACT and OPPORTUNITY:

We are looking for a results-oriented Product Marketing Manager (PMM) who will own the vision, strategy, and roadmap for a portfolio of patient temperature management Class ll medical devices. Our next PMM will develop and execute the plan to accelerate portfolio growth across key geographies and all healthcare segments but with an initial focus on the hospital OR and ICU. We are seeking someone who has the ability to manage multiple complex projects in a growth oriented, fast-moving environment. Ideal candidates will have the ability to analyze and understand market segments to identify unmet needs and opportunities for growth. We are looking for an exceptional communicator and presenter. This role reports to the SVP & General Manager, Medical.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

• Lead the successful product launch for new products.
• Collect and leverage Voice of Customer to identify new market trends and opportunities.
• Partner with key opinion leaders (KOLs) to develop clinical based evidence tied to health economics.
• Work with cross-functional partners to establish and manage new product development process (NPI) with appropriate management review. Develop implementation plans/schedules for introducing new or improved products, including new product introduction.
• Establish global portfolio strategy and pipeline for the related product portfolio.
• Analyze market data, market trends and develop market segmentation.
• Conduct competitive analysis, product positioning, differentiation, and value proposition for product portfolio.
• Work with clinical staff to identify, integrate and prioritize new product concepts and ideas for product development.

ADDITIONAL FUNCTIONS AND RESPONSIBILITIES:

• Work with cross-functional partners to establish and manage new product development process (NPI) with appropriate management review. Develop implementation plans/schedules for introducing new or improved products, including new product introduction.

• Conduct field visits with customers to gather post market information.
• Partner with production and sales on forecasting to ensure proper inventory.
• Initiate and ensure adequate support of sales programs by establishing extensive interaction with Marketing Communication team.
• Identify and recommend new business development opportunities for new and existing products, including analysis and interpretation of market segments, business trends and identification of customers' specific needs. 
• Oversee the design and delivery of market/product training programs to sales organization.
• Plan and direct the implementation of pricing strategies to ensure achievement of overall business plans.
• Drive marketing program (best practice) replication across regions to deliver growth and/or maintain existing share.
• Other duties as assigned.

MINIMUM QUALIFICATIONS:

• Bachelor's degree in Business Administration, Marketing, or other related field
• 10+ years of successful product marketing experience
• 3+ years of experience creating successful go-to-market strategies
• 3+ years of successful product launch experience
• Exceptional verbal, written and interpersonal skills
• Strong ability to collaborate across functions
• Intermediate skill level or above in Microsoft Word, Excel and PowerPoint

PREFERRED QUALIFICATIONS:

• Medical device product marketing experience
• Intermediate skill level or above in Adobe creative suite, and other marketing software packages as needed

TRAVEL:

• 25% local, US and potential for Global

LEADERSHIP RESPONSIBLITIES:

• Product level leadership

COMPETENCIES:

• Deliver Results
  • Understand the mission and output of your team; set SMART objectives and deliver
• Drive Change
  • Focus on agility and commitment to continuous improvement; Understand and act on internal and external drivers of change
• Build Capability
  • Foster a culture of learning and development; Support individual growth through continuous feedback to achieve personal and professional goals
• Cultivate Innovation
  • Openly embrace, create, implement and support new and innovative ideas, processes and technology that deliver business results